In the early 2000, Ruchi and Sneha, both sisters, helped their family in setting up retail operations of diamond jewellery, and have eventually gained vast experience in the industry, across sourcing, designing and manufacturing. Ruchi is a graduate gemologist from Indian Diamond Institute (IDI), while Sneha started her career by helping her family in setting up the retail operations of diamond jewellery. Both sisters complement each other in simplifying the designing, execution and diamond selection process and provide answers to all your queries on a personal one-on-one level.
"We found there's a real gap in the market for custom made one-off designed pieces. Anyone can walk into a shop & buy diamond jeweler off the shelf. But we like to specifically create pieces for each individual and make the exclusive jewellery even more exclusive."